Crime
Leaked Messages Between Coworker and Friend Reveal Chilling Setup in Murder of Influencer Valeria Marquez
JALISCO, Mexico — Popular social media influencer Valeria Marquez was tragically killed on May 13 while broadcasting a livestream to her followers from the salon where she worked.
The 23-year-old was gunned down inside Blossom the Beauty Lounge in Jalisco, in an apparent ambush that authorities are now investigating as a femicide.
Marquez, who had nearly 200,000 followers across Instagram and TikTok, was known for her beauty tutorials, lifestyle content, and modeling posts.
On the day of her death, she was live on social media when a man posing as a gift delivery person arrived at the salon.
Moments later, he opened fire, striking her twice in the head and once in the chest, killing her instantly.
Several of her followers reportedly witnessed the horrifying incident as it unfolded on camera.
According to the Jalisco State Attorney General’s Office, the murder is being investigated as femicide, a classification used when women are targeted and killed because of their gender.
Authorities are now focused on unraveling the circumstances leading up to the attack — and disturbing new evidence suggests Marquez may have been set up by individuals close to her.
Emerging evidence includes leaked private messages between two women allegedly linked to Marquez: Erika, who worked with her and was present during the livestream, and Viviana, a friend who had reportedly sent Marquez a coffee and a stuffed animal earlier in the day.
Screenshots of their conversation, allegedly captured shortly before the murder, raise suspicions of a coordinated setup:
- Erika: “Everything has to go well, you understand? You don’t know the amount of trouble you’ll be in if it doesn’t go as planned.”
- Viviana: “Vivi, I’m afraid. What if they do something to me too?”
- Erika: “They won’t do anything to you. Just make sure you’re not next to her when they get there. Turn off her phone when they arrive.”
- Viviana: “Okay, I trust you, but all of this scares me.”
These chilling messages suggest that Marquez was lured into staying at the salon under the pretense of receiving an “expensive gift” — a ploy that allegedly culminated in her execution-style killing.
Witness accounts confirm that Erika, who was with Marquez before and during the livestream, abruptly ended the broadcast moments after the shots were fired.
Police have not yet announced any arrests, but are actively pursuing leads based on digital communications, witness testimony, and surveillance footage.
Authorities are working to verify the authenticity of the leaked messages and determine the roles of the individuals involved.
Valeria Marquez’s death has sparked outrage across social media platforms, with many demanding justice for the young influencer and drawing attention to the ongoing crisis of gender-based violence in Mexico.
Anyone with information related to the case is urged to contact local authorities.
City of Hammond, Louisiana — At approximately 11:50 p.m. on February 24, 2026, officers with the Hammond Police Department responded to a report of shots fired involving one possible victim.
Upon arrival, officers located a 14-year-old juvenile female, identified as Tyronai Reed, suffering from an apparent gunshot wound.
Emergency medical assistance was rendered at the scene, and she was transported to North Oaks Health System for treatment.
Despite life-saving efforts, Reed later succumbed to her injuries.
Detectives assigned to the department’s Criminal Investigations Division launched an immediate homicide investigation.
During the course of their investigation, authorities identified 18-year-old Demontez Treyvon “Trey” Robinson of Hammond as a suspect in the shooting.
While actively working the case, officers observed a vehicle traveling at a high rate of speed and conducted a traffic stop.
Robinson was identified as the driver of the vehicle and was taken into custody without incident.
Robinson was transported to the Criminal Investigations Division for questioning. According to investigators, Robinson admitted that the firearm discharged while he was handling or “playing with” it, resulting in the single round striking the 14-year-old victim.
Robinson was subsequently booked into the Hammond City Jail on one count of Negligent Homicide.
Authorities emphasize that the investigation remains in its early stages and additional details may be released as they become available.
Anyone with information related to this incident is encouraged to contact Detective Corey Morse with the Hammond Police Department Criminal Investigations Division at 985-277-5758 or via email at morse_cm@hammond.org. Tips may also be submitted through the department’s official Facebook page or anonymously through Crime Stoppers of Tangipahoa at 1-800-554-5245.
Individuals providing information may be eligible for a cash reward. Authorities urge members of the community to assist in the ongoing investigation.