Business & Economy
Apple TV Secures Exclusive 5-Year U.S. Broadcast Rights for Formula 1 in Landmark $700 Million Deal
CUPERTINO, Calif. — Apple TV has finalized a historic five-year agreement with Formula 1 to become the sport’s exclusive media rights holder in the United States, replacing ESPN as the official broadcast partner beginning with the upcoming F1 season.
Under the new contract, Apple TV will pay approximately $140 million per year, a 55% increase over ESPN’s most recent annual rights fee of $90 million. The total value of the deal is estimated at $700 million, reflecting the rapid surge in Formula 1’s U.S. media valuation over the past decade.
Formula 1’s broadcast rights in the U.S. have experienced exponential growth. When ESPN first began airing F1 races in 2018, it did so at no cost, under a free broadcast agreement designed to expand the sport’s U.S. presence.
That initial partnership evolved into a $5 million deal, which later increased to $75–90 million annually under the most recent contract.
The new Apple TV agreement now nearly doubles the previous rate, underscoring the sport’s growing popularity in the American market.
While F1 TV, Formula 1’s official direct-to-consumer service, will continue to operate in the U.S., access will now be integrated through Apple TV.
Viewers will need an Apple TV account to stream F1 TV content; however, existing subscribers to both services will benefit from bundled savings.
Apple TV will provide comprehensive coverage of every race weekend, including practice sessions, qualifying, sprint races, and the main grand prix events, all streamed in ultra-high definition.
All Formula 1 programming on Apple TV will be available in both English and Spanish, leveraging Apple’s capacity to reach the estimated 42 million Spanish speakers in the U.S. Apple’s signature production quality—known for minimal video compression and creative camera experimentation—is expected to enhance the overall broadcast experience.
The company is still finalizing its broadcast and production team, with plans to bring in a mix of new and experienced motorsport talent.
Apple plans to leverage its ecosystem to maximize fan engagement. The company will integrate F1 content into Apple News, Apple Music, and the Apple TV app, while offering real-time race tracking via an iPhone widget.
Push notifications and curated playlists inspired by each race weekend will further personalize the viewer experience.
This approach mirrors Apple’s successful partnership with Major League Soccer (MLS), where the company holds global broadcast rights through its “MLS Season Pass” on Apple TV.
According to Eddy Cue, Apple’s Senior Vice President of Services, the deal was facilitated by the strong relationship forged between Apple and Formula 1 executives during the production of the Apple Original Film “F1”, starring Brad Pitt.
The film, which grossed over $628 million worldwide, became the highest-grossing sports movie of all time and deepened Apple’s ties with F1 leadership.
Apple intends to make select races available free-to-view on the Apple TV app, while reserving premium coverage for paying subscribers.
For ESPN, the inability to sell commercials during uninterrupted race broadcasts limited potential profitability, making it difficult to justify higher fees. Apple, as a subscription-based platform, faces no such constraints.
This move aligns with Apple’s long-term media strategy: to own and control full end-to-end distribution of major sports leagues, as seen with MLS.
For viewers, the new deal consolidates all Formula 1 content—previously spread across cable and streaming platforms—into a single, seamless destination.
While $140 million per year may seem steep, industry analysts note that individual Formula 1 team sponsorships can exceed $100 million annually, suggesting that Apple’s investment is consistent with the sport’s elite global positioning.
Ultimately, the partnership provides Apple with access to F1’s affluent and highly engaged global audience, offering powerful marketing opportunities and reinforcing its growing presence in live sports broadcasting.
Business & Economy
BTC/XRP Rebounds, But More and More People Are Changing Their Participation Methods
With the recent resurgence of volatility in the crypto market, Bitcoin and XRP (XRP) have once again become the focus of market attention.
Trading volume has rebounded, and discussion has increased, attracting not only new users but also bringing back some previously absent participants.
However, as the market heats up again, a less obvious but noteworthy change is occurring—more and more users are beginning to rethink “how to participate,” rather than just “when to buy and sell.”
The Limitations of Traditional Trading Are Becoming More Apparent
For a long time, buying and selling has been the primary way most people participate in the crypto market. However, in practice, many users find it difficult to grasp market rhythms, and emotional fluctuations can also affect decision-making.
In rapidly changing market conditions, some users often face the following situations:
Difficulty in judging entry timing
Instable holding periods
Overreacting to short-term fluctuations
With accumulated experience, some participants are beginning to look for more stable and predictable participation methods.
From “Predicting the Market” to “Structured Participation”
In recent years, a different approach to participation has gradually gained attention. Compared to frequent trading, this approach emphasizes structured participation—that is, clearly defining rules, cycles, and processes before participation, thereby reducing reliance on short-term market fluctuations.
This shift doesn’t mean users are abandoning trading altogether, but rather that they are seeking a balance among various methods. Some users are choosing to shift their focus from continuous market monitoring to a more rhythmic participation mode.
Platform Emergence and Changing Trends
Against this backdrop, some platforms have begun offering more structured participation solutions. For example, platforms like www.xrppower.com are gradually being mentioned by some users.
These platforms typically establish clear participation logic and processes, allowing users to understand the overall structure before entering. For users who do not wish to trade frequently, this approach lowers the barrier to entry to some extent.
It’s important to note that different platforms have different designs, and users usually understand and assess their operation through publicly available information before participating.
User Behavior is Changing
Market activity does not mean everyone is chasing short-term fluctuations.
Conversely, some users are beginning to focus more on:
The stability of participation methods
Time cost control
The sustainability of the participation experience
This shift reflects the evolution of the crypto market from a “single transaction-driven” model to a “multi-faceted participation model.”
For readers who wish to learn more about structured participation methods, please refer to the publicly available information of relevant platforms, including their operational logic and participation processes:
Conclusion
With the resurgence of BTC and XRP, the market’s focus is gradually changing.
For a growing number of participants, the question is no longer simply “whether there are opportunities in the market,” but rather “how to participate in them in a more appropriate way.”